Back-to-School Shopping Made Simple at SCHEELS
Can you believe that the school year is just around the corner? SCHEELS is ready to make your back-to-school prep smooth and stress free with our latest sale event—Your Year, Your Way! From savings and style trends to helpful tips, you’ll find everything your family needs to start the school year strong—all in one place.
Sale Event July 26 - August 3, 2025
Top Highlights for Elementary School Students
Getting the little ones ready for school is an adventure, and we're here to help them (and you!) feel confident.
The Perfect Fit for Backpacks
"Use the “F.U.S.S.” method to pick the perfect pack: Fit, Use, Storage, and Style. It’s how we make sure every backpack fits your child’s needs—and personality.”
Up to 25% Off on Select Backpacks
Shoes Made for Play
Little feet grow fast, and our SCHEELS Experts like Lauren are ready to help you find the best shoes for your kids. We’ll take care of everything to ensure the perfect fit and comfort that brings a smile to their face. Shopping online? Learn from our Experts on How to Find the Right Kids’ Shoe Size >
Save 20% on Select Youth Nike Shoes
Now at SCHEELS: Abercrombie Kids
Mini styles, major confidence—shop the newest brand designed to help kids feel their best every day.
Top Highlights for Teens
For teens it’s all about owning their look and performing with confidence, and our catalog showcases trends and essentials that teens will love.
Your Look, Your Fit, Your Way
From UNRL and Vuori to Hooey and Nike, shop the brands teens love—plus save 20% on select Nike apparel during our event.
Featured Favorites This Year
Fresh Kicks from Top Brands
Make the outfit with a pair of sneakers, sandals, or boots from top brands like Nike, On, BIRKENSTOCK, New Balance, UGG, and more!
Featured Favorites This Year
Expert Advice: Ways to Keep Your Shoes Clean
“There are few ways to keep your shoes fresh. Using a Jason Markk shoe cleaning kit is an easy way to add a rain and stain protector on your shoes. You can also use the IMBOX protection service available at SCHEELS, which will protect against water, stains, and color fading. For your older white sneakers, follow our three easy steps to get your shoes back to new.”
The Backpack Shop
A backpack isn't just for books – it's a statement! Our Backpack Shop features popular brands like The North Face, with a variety of styles and colors to choose from.
Expect the SCHEELS Experience—Online & In Store
We're committed to providing you with the best shopping experience whether you choose to shop at your local SCHEELS or online:
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In-Store Experts: Our knowledgeable SCHEELS Experts are always ready to assist you in finding the right products for your family.
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Online Convenience: Shop anytime, anywhere on SCHEELS.com for a wide selection of top brands and styles.
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Price Matching: We appreciate you choosing to shop with us, and we’re happy to price match an authorized retailer.
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Curbside Pickup & Easy Returns: Enjoy flexible pickup options and hassle-free returns to make shopping even easier!
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SCHEELS Visa® Cardmember Appreciation Event: This event takes place alongside our catalog, where our cardmembers can earn more points while shopping at SCHEELS. Our Base Cardmembers will earn 5 points* per dollar and our Premier Cardmembers will earn 7 points* per dollar! Helping you earn your MyRewards faster. Learn More >
Get ready for a successful school year with SCHEELS—your destination for all your back-to-school needs!
About our Experts
Crissy has been with SCHEELS since 2023, and is an avid leader in the backpack space. She loves helping kiddos of all ages find their perfect pack, and even helped her team adapt the fun F.U.S.S method to make sure they get it right every time.
Since 2021, Gavin has been helping SCHEELS customers find the proper fitting shoe. Throughout his years, he’s gained thorough knowledge and experience understanding gait analysis, supination and pronation, knowing what type of shoe an athlete best needs for their performance, and more. He loves helping customers find the correct shoe for their next adventure.